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Inaugural World Book Day South Africa Launched with much fanfare
Media Advisory
For immediate release
Issued by Ditshego Media
Inaugural World Book Day South Africa Launched with much fanfare
Youth turn up in their numbers to celebrate literature
Johannesburg – April 24, 2014 – The South African Reading Foundation (SARF) in partnership with Brand SA and the National Youth Development Agency (NYDA) held the inaugural World Book Day South Africa celebration yesterday at Wits University. The theme for World Book Day South Africa this year was “Let’s get the nation reading”.
Co-hosted by Media Personality Pearl Modiadie and Tyathumzi Lead Advisor Luvuyo Mandela, world book day brought together the likes of Destiny Man Editor Kojo Baffoe, Author Ntsikelelo Msibomvu and celebrities such as actor Masego “Maps” Maponyane, and actress Nomzamo Mbatha who spoke about the impact which reading books have had on their lives and respective careers.
Brand SA Director of Strategic Marketing and Communications Ms Wendy Tlou spoke about the importance of inculcating a reading culture to ensure that South Africa meets its developmental goals.
Ms Wendy Tlou – Brand SA Director of Strategic Marketing and Communications
“Cultivating a reading culture is important to any individual and consequently to the nation’s development. Brand South Africa, through its nationwide movement – Play Your Part – which aims to inspire all South Africans to be agents of change through active citizenship, believes a reading nation is a developing nation” says Ms Wendy Tlou.
NYDA Chairperson Mr Yershen Pillay illustrated the NYDA’s focus on education and skills development and demonstrated how reading can help young South Africans reach their full potential.
Mr Yershen Pillay – NYDA Chairperson
”Reading is a fundamental building block to success, books provide a window to the world and expose young and old to ideas, places and cultures they might otherwise never have been exposed to. As the NYDA we promote World Book Day to remind young people just how cool reading and literature can be and as part of an ongoing campaign to make education fashionable,” said Mr Yershen Pillay.
Tebogo Ditshego – SA Reading Foundation Chairperson
Chairperson of the South African Reading Foundation Mr Tebogo Ditshego said “According to the South African Books Development Council only 14% of South Africans read books regularly. Research released last year in May by the UK (United Kingdom) Organisation for Economic Co-operation and Development on Education and Reading revealed that reading books for leisure is the single most important indicator of a teenager’s future success. Therefore, we urge the youth to pick up books on topics of interest and read 1 book a month because adopting a reading culture will go a long way in addressing our socio-economic challenges.”
World Book Day Celebration
Media Advisory
For immediate release
Issued by Ditshego Media
World Book Day South Africa Launch
SARF, Brand South Africa, NYDA and Wits University partner to encourage youth to read books
Johannesburg – April 16, 2014 – The South African Reading Foundation (SARF) in partnership with Brand SA, the NYDA and Wits University will launch their World Book Day South Africa celebration on Wednesday April 23, 2014. The theme for World Book Day South Africa this year is “Let’s get the nation reading”
At the World Book Day celebration, authors, thought leaders and celebrities will converge to speak about the impact which reading books have had on their lives and respective careers.
Guest speakers will include: Deputy Director General of the Department of Arts and Culture Mr. Vusi Ndima, Brand SA Director: Strategic Marketing & Comms, Wendy Tlou, Chairperson of the National Youth Development Agency (NYDA) and Chairman of the South African Reading Foundation Tebogo Ditshego. Actress Nomzamo Mbatha and Author Ntsikelelo Msibomvu. The co-hosts of the event will be Media Personality Pearl Modiadie and Tyathumzi Leader Advisor Luvuyo Mandela.
We would like to invite you to attend the World Book Day event which takes place as follows:
Date: Wednesday, 23 April 2014
Time: 10h00 – 14h00
Venue: Wits University, Main Library Conference Centre 4th Floor
RSVP: bookings@ditshegomedia.co.za
Tebogo Ditshego to partake in Barack Obama’s Washington Fellowship
Tebogo Ditshego chosen to participate in Barack Obama’s Washington Fellowship for Young African Leaders Initiative (YALI)
46 South Africans chosen to participate in prestigious programme
Johannesburg – April 10, 2014 – Last year, United States (US) President Barack Obama announced plans to invest in the next generation of African leaders through the Washington Fellowship for Young African Leaders Initiative (YALI). Over 49,000 applications were submitted and yesterday 46 South Africans were chosen to participate in the programme including Ditshego Media Chief Executive Officer (CEO) Mr. Tebogo Ditshego.
This comes just two months after Tebogo Ditshego was named as one of Forbes Magazine’s top 30 African Entrepreneurs under 30 for 2014.
Tebogo Ditshego and his YALI counterparts will travel to the US on June 14, for a programme where they will spend six weeks studying business entrepreneurship, civic leadership, or public management. After the academic programme they will travel to Washington DC to participate in a three-day Washington Fellows Summit hosted by President Obama.
“This is a great opportunity which will assist us to sharpen our leadership skills as well as network with young leaders from Sub-Saharan Africa and the United States. I am honoured to have been chosen to participate in the YALI programme and plan to use what I have learned to plough back into local communities on my return,” says Tebogo Ditshego.
Forbes lists Ditshego Media CEO Tebogo Ditshego
Press Release
For immediate release
Issued by Ditshego Media
Forbes lists Tebogo Ditshego as one of Africa’s top 30 Entrepreneurs under 30 for 2014
Seven South Africans named in prestigious Forbes List
Johannesburg – February 5, 2014 – Leading business magazine Forbes, has announced its top 30 African Entrepreneurs under 30 for 2014 which includes seven young South Africans. Amongst those recognised for business excellence and innovation is Ditshego Media CEO and Chairman of the South African Reading Foundation, Tebogo Ditshego.
After gaining experience in the media industry and working as a freelance journalist, Tebogo Ditshego decided to start his own Public Relations agency which has since worked with clients such as the Direct Selling Association, Avon South Africa, Justine and Shanduka Group.
Ditshego Meda CEO Tebogo Ditshego named one of Forbes top African Entrepreneurs under the age of 30 for 2014
While developing Ditshego Media, Tebogo Ditshego started a book club called Read a Book SA which falls under the South African Reading Foundation. Read a Book SA has since become the most followed book club in Africa and has also partnered with Vodacom to rollout eReader libraries across the country.
“I’m honoured to have been listed as one of Forbes Magazine’s top 30 Entrepreneurs under the age of 30. The decision to become an entrepreneur was motivated by our current challenges relating to youth unemployment which is also felt globally and there is a need for more young Africans and youth worldwide to start innovative businesses,” says Tebogo Ditshego.
Vodacom uses its technology to advance literacy in communities
Vodacom and Read A Book SA today launched an e-reader programme which uses information and communication technology (ICT) to advance and encourage a culture of reading in South Africa.
The programme offers an innovative model whereby Vodacom seeks to advance literacy development, one of the most critical elements in the education value chain, by installing an e-reader application on 45 tablets which will be freely available at the nine Vodacom ICT Resource Centres. This will enable learners and community members to read e-books at the centres.
Radio personality and e Reader Library Ambassador Sibusiso Leope also known as Dj Sbu
Chief Officer: Corporate Affairs at Vodacom, Maya Makanjee says: “Our aim is to use our technology to help make a difference in the communities where our customers live. Access to reading material is a major challenge in South Africa. As many learners do not have access to libraries and reading material, Vodacom together with Read A Book SA believes that we can help address this problem by broadening access to literacy in this way.”
The tablets will be loaded with e-books in the following genres; African literature, History, Business/Entrepreneurship and Fiction amongst others.
Executive Head of Department at the Vodacom Foundation, Mthobeli Tengimfene
CEO of Read A Book SA, Tebogo Ditshego says: “According to the South African Books Development Council, only 15% of South Africans have access to a nearby library. This initiative will play a role in addressing this problem by creating access to literature for the communities around Vodacom’s ICT centres nationwide. The tablets will be updated with reading material regularly to ensure that visitors have constant access to new reading material.”
To further encourage a culture of literacy, visitors at the ICT Resource centres will be able to download the e-books to a memory stick or to their cell phones.
O.R. Tambo International Airport celebrates its 7th renaming anniversary by giving back
Johannesburg, 25 October 2013 – As part of its 7th year renaming commemorations, O.R. Tambo International Airport hosted a book reading session for 187 school children from Chivirikani Primary School on Friday, 25 October 2013. This initiative was aligned to the airport’s support for Early Childhood Development through its Social Economic Development Programme (formerly referred to as Corporate Social Investment).
Held at the recently unveiled Oliver Reginald Tambo Memorial Exhibition, the book reading session also embraced the legacy of Oliver Tambo (after whom the airport is named), who was a teacher and believed in the power of education.
O.R. Tambo International Airport General Manager, Tebogo Mekgoe said, “As a company, we believe that education is the most powerful tool for economic and social emancipation for South Africa. On the special occasion of the airport’s 7th renaming anniversary, we wanted to share this awareness with our future leaders.”
The Grade 1 children from Katlehong were engaged, at their level, to encourage them to start reading at a young age and reap the benefits thereof later in life.
Actress Nolo Phiri reading to primary school pupils
“If today’s session resonates with even just one learner, we would have achieved the positive impact that we seek, both for the individual children, and the country as a whole,” added Mekgoe.
The children were entertained by clowns and face painters after the formal programme was concluded.
The book reading event was preceded by a blanket drive where 300 blankets were donated to six organisations, on 24 October. This, after a preschool in Ekurhuleni recently suffered a burglary, during which all blankets used by the school’s children, were stolen.
Unathi Batyashe-Fillis, Manager: Communications and Brand Management added that, “We are honoured to be giving back on our birthday. We could not sit back and decided to provide the warmth required by residents of these organisations at this time.”
Since Airports Company South Africa took over nine of the country’s basic airports 20 years ago, it has transformed O.R. Tambo International into a state of the art airport. The airport, which was renamed O.R. Tambo International Airport on 27 October 2006 is Africa’s largest and busiest airport, handling an average of 19 million passengers every year.
O.R. Tambo International Airport celebrated its seventh year renaming anniversary on 27 October 2013, which is also the birthday of the late Oliver Tambo.