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[ezcol_1third]OR Tambo Airport[/ezcol_1third] [ezcol_1third]Brand SA[/ezcol_1third] [ezcol_1third_end]ReadaBookSA [/ezcol_1third_end]

Media Advisory

For immediate release

Issued by Ditshego Media

 National Book Week Forum

SARF, O.R. Tambo International Airport, Brand SA, University of Johannesburg encourage young South Africans to read one book a month for leisure

Johannesburg – August, 25 2014 – The South African Reading Foundation (SARF) in partnership with O.R. Tambo International Airport, Brand SA and the University of Johannesburg will launch the second annual National Book Week Forum on Tuesday, 2 September 2014.

The theme for National Book Week South Africa this year is “going places” which illustrates that reading books can take anyone places professionally, socially, as well as through the travelling one experiences in each story. The sub-theme for the forum is Intellectual Swag which means it’s cool to be intelligent. This concept counters the negative stereotypes associated with reading books and has proven to increase the appeal of the activity amongst youth.

At the National Book Week Forum business leaders, authors and celebrities will come together to discuss how books have assisted them to progress in their careers as well as how we can spread a culture of reading books in South Africa.

Guest speakers for the day include: CEO of Shanduka Group Ms Phuti Mahanyele, Author Mr Shaka Sisulu, Author Ms Gugu Ndima, O.R. Tambo International Airport Spokesperson Mrs Unathi Batyashe-Fillis, Brand SA Director: Strategic Marketing & Comms, Ms Wendy Tlou, Media Personality Ms Pearl Thusi (MC), Actress Ms Nolo Phiri and Chairperson of the SA Reading Foundation Mr Tebogo Ditshego.

We invite you to attend the National Book Week Forum which takes place as follows:

Date: Tuesday, 2 September 2014

Time: 10h00 – 15h00

Venue: University of Johannesburg, Auckland Park Kingsway Campus (APK), Arts Centre

RSVP: bookings@ditshegomedia.co.za

Media Advisory

For immediate release

Issued by Ditshego Media

World Book Day South Africa Launch

SARF, Brand South Africa, NYDA and Wits University partner to encourage youth to read books

Johannesburg – April 16, 2014 – The South African Reading Foundation (SARF) in partnership with Brand SA, the NYDA and Wits University will launch their World Book Day South Africa celebration on Wednesday April 23, 2014. The theme for World Book Day South Africa this year is “Let’s get the nation reading”

At the World Book Day celebration, authors, thought leaders and celebrities will converge to speak about the impact which reading books have had on their lives and respective careers.

Guest speakers will include: Deputy Director General of the Department of Arts and Culture Mr. Vusi Ndima, Brand SA Director: Strategic Marketing & Comms, Wendy Tlou, Chairperson of the National Youth Development Agency (NYDA) and Chairman of the South African Reading Foundation Tebogo Ditshego. Actress Nomzamo Mbatha and Author Ntsikelelo Msibomvu. The co-hosts of the event will be Media Personality Pearl Modiadie and Tyathumzi Leader Advisor Luvuyo Mandela.

We would like to invite you to attend the World Book Day event which takes place as follows:

Date: Wednesday, 23 April 2014

Time: 10h00 – 14h00

Venue: Wits University, Main Library Conference Centre 4th Floor

RSVP: bookings@ditshegomedia.co.za

 

Vodacom and Read A Book SA today launched an e-reader programme which uses information and communication technology (ICT) to advance and encourage a culture of reading in South Africa.

The programme offers an innovative model whereby Vodacom seeks to advance literacy development, one of the most critical elements in the education value chain, by installing an e-reader application on 45 tablets which will be freely available at the nine Vodacom ICT Resource Centres. This will enable learners and community members to read e-books at the centres.

Radio personality and e Reader Library Ambassador Sibusiso Leope  also known as Dj Sbu

Radio personality and e Reader Library Ambassador Sibusiso Leope also known as Dj Sbu

Chief Officer: Corporate Affairs at Vodacom, Maya Makanjee says: “Our aim is to use our technology to help make a difference in the communities where our customers live. Access to reading material is a major challenge in South Africa. As many learners do not have access to libraries and reading material, Vodacom together with Read A Book SA believes that we can help address this problem by broadening access to literacy in this way.”

The tablets will be loaded with e-books in the following genres; African literature, History, Business/Entrepreneurship and Fiction amongst others.

Executive Head of Department at the Vodacom Foundation, Mthobeli Tengimfene

Executive Head of Department at the Vodacom Foundation, Mthobeli Tengimfene

CEO of Read A Book SA, Tebogo Ditshego says: “According to the South African Books Development Council, only 15% of South Africans have access to a nearby library. This initiative will play a role in addressing this problem by creating access to literature for the communities around Vodacom’s ICT centres nationwide. The tablets will be updated with reading material regularly to ensure that visitors have constant access to new reading material.”

To further encourage a culture of literacy, visitors at the ICT Resource centres will be able to download the e-books to a memory stick or to their cell phones.