ABI and DITSHEGO MEDIA gives 5000 bottles to queuing UJ applicants

Johannesburg – January 12, 2011  Amalgamated Beverage Industries (ABI), the soft drink division of South African Breweries (SAB), teamed up with Ditshego Media to distribute free refreshments for student’s queuing outside the University of Johannesburg’s campus during registration. This comes just two days after the tragedy which occurred outside the University of Johannesburg where several students were injured and one mother was killed during a stampede.

The scenes of hundreds of students sleeping outside the University premises for days led to the recognition by ABI and Ditshego Media that students may not be able to purchase refreshments without losing their place in line.

Speaking outside the campus, ABI Corporate Affairs Specialist William Mahlasela said “This was a crisis situation which required urgent response from various external stakeholders. Fortunately the University responded positively to this initiative and fast-tracked the process to ensure we can provide these refreshments in time.”

A total of 500O were distributed throughout the day to applicants who queued outside the Bunting Road premises, awaiting access to the campus to check the status of their applications.

“We are really indebted to ABI and SAB for their sharp response in this regard and we are also grateful that the management of the University of Johannesburg has swiftly agreed to the initiative which illustrates that our thoughts are truly with these students seeking to access education” remarked Ditshego Media CEO Tebogo Ditshego.

These refreshments will be provided until the application process has been completed which means that students can be rest assured that the process will be less daunting and or life threatening.

Editor’s Note: Amalgamated Beverage Industries (ABI), the soft drink division of The South African Breweries Limited (SAB), is the leading soft drink business in the SABMiller group and remains one of the largest producers and distributors of Coca-Cola brands in the southern hemisphere. It accounts for approximately 60% of Coca-Cola sales in South Africa.