Latest News
Everything thats going on at Enfold is collected here
Hey there! We are Enfold and we make really beautiful and amazing stuff.
This can be used to describe what you do, how you do it, & who you do it for.
News (Part 1) Ditshego Media CEO, Tebogo Ditshego on SABC News with Naledi Moleo analysing social media addiction
News (Part 2) Ditshego Media CEO, Tebogo Ditshego on SABC News with Naledi Moleo analysing social media addiction Video link
Ditshego Media wishes the amazing Dads who espouse the values of true knights in shining armour, a Happy Father’s Day
Ditshego Media wishes the amazing Dads who espouse the values of true knights in shining armour, a Happy Father’s Day
Video: eNCA election analysis with Ditshego Media CEO Tebogo Ditshego and eNCA’s Gareth Edwards
Video: CEO Tebogo Ditshego appointed by Minister in the Presidency, Mondli Gungubele to serve on the Marketing, Advertising and Communication Charter Council
PRISA President Tebogo Ditshego Outlines His Vision For PRISA
Monday, 19 April 2021 – The response to my appointment as the President of the Public Relations Institute of Southern Africa (PRISA) was remarkable, as I take over the reins at a time when the industry requires pointed direction, greater organisation, enhancement of standards and a greater understanding of the essence of the Public Relations and Communication profession.
At the heart of the progress of mankind has been our ability to collaborate on common causes and standing on the shoulders of those who came before us while planting seeds for the next generation. Working together requires a profound mutual understanding which extends to a well-informed comprehension of our cultural diversity, and communication is the glue that binds the relationships we form. Therefore, it can be argued that communication is at the heart of the progress of organisations and humanity.
This augments the gravity of our responsibility to organise the industry, united behind standards that will establish fertile ground for the Public Relations and Communication profession to add value, manifest a mutual understanding with the public at large and command a profound sense of mutual respect with stakeholders.
A few challenges that have inhibited the advancement of the industry include the low barriers to entry in the industry, amplified by the lack of the widespread uptake of Public Relations and Communication agencies and practitioners joining a professional body as a screening mechanism to authenticate the bona fides of agencies and practitioners.
Furthermore, in their interactions with PRISA, some agencies have expressed concerns regarding some of the tight timelines to bid for contracts and requests for strategies as a part of proposals without remuneration, compromising their bottom line and creative capacity to execute the proposals.
A general understanding of the value of Public Relations and Communication is often inadequate. Consequently, PRISA would be required to develop a broader understanding of the profession’s influence in society and the measuring tools available to evaluate milestones.
Therefore, as President of PRISA, my plan is as follows:
We extend our gratitude to the previous leaders in the profession who have reached significant milestones. Our role will be to carry the baton and deliver results that will benefit future generations.
For more information contact:
Mr Victor Sibeko
victor@prisa.co.za
Chief Executive Officer
Public Relations Institute of Southern Africa (PRISA)