ReadaBookSA in Partnership with NYDA


Press Release

For immediate release

Issued by Ditshego Media

On behalf of the South African Reading Foundation

SA Reading Foundation in Partnership with NYDA Launches 67 Minutes of Reading to Children Campaign on Mandela Day

Johannesburg – July 18, 2013 – On Nelson Mandela International Day the South African Reading
Foundation (SARF) and the National Youth Development Agency (NYDA) donated African Literature
books to 60 children at the Johannesburg Children’s Home.
This forms part of the 67 minutes of Reading to Children Campaign which aims to raise awareness
about the importance of parents reading books to their children and assisting in spreading a culture
of reading in South Africa. According to a survey conducted by the South African Books Development
Council, 5% of parents read books to their children and this plays a major role in the low reading
statistics recorded by the Council which indicate that only 14% of South Africans are considered
regular book readers.

SARF is also currently running the Read a Book SA Campaign on Twitter with over 23 824 followers,
the followers are encouraged to read books to their children or younger siblings for 67 minutes and
send pictures of them participating in this activity to @ReadabookSA.
Chairman of SARF Tebogo Ditshego says, “We would like to urge parents to start reading to their kids
from 0 to 12 years of age because that is when most of the child’s habits are formed. Children see
reading as a fun activity and if parents succeed in influencing their kids to read, they will be
increasing the chances of the child succeeding academically and ultimately in their respective