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National Book Week Forum

[ezcol_1third]OR Tambo Airport[/ezcol_1third] [ezcol_1third]Brand SA[/ezcol_1third] [ezcol_1third_end]ReadaBookSA [/ezcol_1third_end]

Media Advisory

For immediate release

Issued by Ditshego Media

 National Book Week Forum

SARF, O.R. Tambo International Airport, Brand SA, University of Johannesburg encourage young South Africans to read one book a month for leisure

Johannesburg – August, 25 2014 – The South African Reading Foundation (SARF) in partnership with O.R. Tambo International Airport, Brand SA and the University of Johannesburg will launch the second annual National Book Week Forum on Tuesday, 2 September 2014.

The theme for National Book Week South Africa this year is “going places” which illustrates that reading books can take anyone places professionally, socially, as well as through the travelling one experiences in each story. The sub-theme for the forum is Intellectual Swag which means it’s cool to be intelligent. This concept counters the negative stereotypes associated with reading books and has proven to increase the appeal of the activity amongst youth.

At the National Book Week Forum business leaders, authors and celebrities will come together to discuss how books have assisted them to progress in their careers as well as how we can spread a culture of reading books in South Africa.

Guest speakers for the day include: CEO of Shanduka Group Ms Phuti Mahanyele, Author Mr Shaka Sisulu, Author Ms Gugu Ndima, O.R. Tambo International Airport Spokesperson Mrs Unathi Batyashe-Fillis, Brand SA Director: Strategic Marketing & Comms, Ms Wendy Tlou, Media Personality Ms Pearl Thusi (MC), Actress Ms Nolo Phiri and Chairperson of the SA Reading Foundation Mr Tebogo Ditshego.

We invite you to attend the National Book Week Forum which takes place as follows:

Date: Tuesday, 2 September 2014

Time: 10h00 – 15h00

Venue: University of Johannesburg, Auckland Park Kingsway Campus (APK), Arts Centre

RSVP: bookings@ditshegomedia.co.za

O.R. Tambo International Airport celebrates its 7th renaming anniversary by giving back

OR tambo logoO.R. Tambo International Airport celebrates its 7th renaming anniversary by giving back

Johannesburg, 25 October 2013 – As part of its 7th year renaming commemorations, O.R. Tambo International Airport hosted a book reading session for 187 school children from Chivirikani Primary School on Friday, 25 October 2013. This initiative was aligned to the airport’s support for Early Childhood Development through its Social Economic Development Programme (formerly referred to as Corporate Social Investment).

Held at the recently unveiled Oliver Reginald Tambo Memorial Exhibition, the book reading session also embraced the legacy of Oliver Tambo (after whom the airport is named), who was a teacher and believed in the power of education.

O.R. Tambo International Airport General Manager, Tebogo Mekgoe said, “As a company, we believe that education is the most powerful tool for economic and social emancipation for South Africa. On the special occasion of the airport’s 7th renaming anniversary, we wanted to share this awareness with our future leaders.”

The Grade 1 children from Katlehong were engaged, at their level, to encourage them to start reading at a young age and reap the benefits thereof later in life.

Actress Nolo Phiri reading to primary school pupils

Actress Nolo Phiri reading to primary school pupils

“If today’s session resonates with even just one learner, we would have achieved the positive impact that we seek, both for the individual children, and the country as a whole,” added Mekgoe.

The children were entertained by clowns and face painters after the formal programme was concluded.

The book reading event was preceded by a blanket drive where 300 blankets were donated to six organisations, on 24 October. This, after a preschool in Ekurhuleni recently suffered a burglary, during which all blankets used by the school’s children, were stolen.

Unathi Batyashe-Fillis, Manager: Communications and Brand Management added that, “We are honoured to be giving back on our birthday. We could not sit back and decided to provide the warmth required by residents of these organisations at this time.”

Since Airports Company South Africa took over nine of the country’s basic airports 20 years ago, it has transformed O.R. Tambo International into a state of the art airport. The airport, which was renamed O.R. Tambo International Airport on 27 October 2006 is Africa’s largest and busiest airport, handling an average of 19 million passengers every year.

O.R. Tambo International Airport celebrated its seventh year renaming anniversary on 27 October 2013, which is also the birthday of the late Oliver Tambo.